Galleri Magnus Karlsson is one of Sweden's most prestigious galleries, with artists like Jockum Nordström, Amy Cutler and Mamma Andersson. After giving the gallery a new visual identity, I was asked to create a new website.
The main focus while working on this website was to present the artists work, rather then the gallery itself. An example of this is found in the artist pages where the gallery logo is switched out to the name of the artist. The visitors are thrown straight into the ongoing exhibition through a full screen slideshow on the front page. This provides an overview of the exhibition.
In the summer the gallery temporarily moves to Gotland and becomes Galleri Hellvi Kännungs. Therefore I made it possible to change the name and color of the entire website to match sister gallery's profile.