Art direction for an exhibition at the Stockholm Furniture Fair.The exhibitors wanted to explore textile based on the idea that fabric is nothing in itself, but come to life when given a skeleton. The primary focus in there research was what lies underneath the surface.I designed printed matter... by Johan HemgrenArt direction for an exhibition at the Stockholm Furniture Fair.The exhibitors wanted to explore textile based on the idea that fabric is nothing in itself, but come to life when given a skeleton. The primary focus in there research was what lies underneath the surface.I designed printed matter... by Johan Hemgren
Johan Hemgren
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Stockholm Furniture Fair
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Art direction for an exhibition at the Stockholm Furniture Fair.

The exhibitors wanted to explore textile based on the idea that fabric is nothing in itself, but come to life when given a skeleton. The primary focus in there research was what lies underneath the surface.

I designed printed matter and the decorations, such as the x-ray light box that functions as the main sign.